Navigating Sales Data: An Aid to Small Business Success
As a small business owner, deciphering sales data can often feel like navigating a thick fog. One moment, sales figures march upward, and you're riding a wave of optimism. The next, they plummet inexplicably, leaving you scratching your head. Why do they fluctuate so wildly? Is it the time of year? Has a new competitor opened up shop? Lacking a comprehensive understanding seems to leave you perpetually in the dark, which can be frustrating and stressful.